We wanted to analyze the world’s top 100 brands, defined by their brand value, to explore the most popular uses of colors.
Here’s what we’ve found.
Blue seems to be the winning color, as it shows up in 33% of the top 100 brands. Red comes second by showing up in 29% of the brands, and black or greyscale makes the third most popular choice with 28%. Finally, 13% use yellow or gold.
What’s interesting is that 95% of the top 100 brands only use one or two colors. This can be explained as an attempt to maintain consistency by staying simple in their branding.
Moreover, the text is not important to many of these brands, as only 41% involved it in their logos.
This serves as proof that a strong logo can make a connection with the audience, even with no use of text to supplement it. In fact, 9% of the brands didn’t even feature their company’s name on their logo, going one step further with the simplicity of their logos.
How Do People Respond to Brand Colors?
Every color elicits a different response from humans. Colors can be divided into two main categories: warm and cool. Warm colors tend to be associated with energy, while cool colors are linked with calmness and security.
But how do each of the following colors affect us and what does that mean for your brand? Here’s an overview of what differentiates each color and how your brand can pick the right mix of them.
Red evokes a passionate and visceral response. It is a color that increases your heart rate, makes your breath faster, and is generally associated with energy, excitement, and passion. It’s one of the colors that is attention-grabbing, while it can also be provocative and excitable.
Purple is a sophisticated yet mysterious color. It tends to be used with higher-end products due to its association with royalty and elegance. Purple’s mysterious element is also linked with spirituality, and it can bring a magical element to your branding.
Blue is the most popular color choice for the top brands. It is thought to put people at ease, as it reminds them of the sky and the ocean. Blue is also associated with trust, security, and confidence which make a great combination for the brands that want these elements in their message.
Green is a color that is synonymous with calmness, safety, and freshness. Its various shades can create a unique brand identity for your company. Green tends to be associated with health along with feelings of peace and serenity.
Yellow is a popular color choice for brands that want to evoke a feeling of positivity in their identity. Its association with the sun on its different shadows brings out hope and optimism. Yellow also stands out among other colors, which makes a yellow brand identity creative and appealing.
Orange makes an ideal color choice for brands that want to blend the optimism and the brightness of yellow and the passion and the energy of red. It is a creative and cheerful color that evokes a friendly and adventurous feeling.
Brown represents the earthly simplicity and it is usually preferred to reflect stability and strength. It’s comforting in its simplicity and is preferred by brands that want to be classical and trustworthy, without proceeding to bold moves. Brown is associated with the earth and can also remind people of dirt, so there needs to be careful use of it, especially if it stands out as the main color for a brand.
Black is another popular color option for brands and it tends to be one of the most classic options. It’s both classic and sophisticated and it can make a brand identity stand out. It seems to work perfectly with luxury products, blending the classic and powerful elements. Black is one of the colors that can be combined with others to add a stronger emotion, without losing the classical appeal.
White represents simplicity, purity, and also cleanliness. These three make it extremely popular in the healthcare sector, in the cleaning business, but also in the child-related businesses. White can also bring out a feeling of trust by tapping into purity and simplicity.
It’s useful to understand the psychology of each color when creating your brand’s identity. Your color choice can build your brand’s aesthetic while also bringing you closer to your target audience. Use the colors that will highlight your brand’s strengths, evoking the right feelings for the right audience.
To get a logo designed for the company is one of the first steps in building your brand image, especially in the initial stage of launching the business. Your company needs a distinctive logo that is instantaneously recognizable and exclusive so that your customers easily identify it.
A logo is the foundation of all your business branding and it will be across for marketing purposes. We at Townbus Digital Agency-Best logo designing agency in Chennai can help to create an exclusive logo for your business that will reflect your business and distinguish you from your competitors.
Usually, in the logo design, text, symbols, and icon combinations are used. At Townbus Digital Agency-Best logo designing agency in Chennai, we have a team of experts who create a logo with a lot of brainstorming and thorough research. Our logo designers understand the requirements of the clients and provide a wide spectrum of how the logo design will appear. The logo designers keep in mind all the aspects in their minds and create a logo for the clients utilizing the right approach and techniques.
At Townbus Digital Agency-Best logo designers companies in Chennai, we provide a comprehensive range of exclusive logo design which will get your business a good perspective and impression in the global market.We provide offer our customized logo designing services at a sensible price. Let us design a creative logo for your business to give your business brand recognition and create a great impression among the audience worldwide.
“I am somuch happy to work with Rajesh sir & Townbus Team. I never expected in dream also. my website and brochure works came as amazing, I can't explain in single word . Thanks alot team”
Mr.Krishnan, Ayushmat Oils
MD & CEO
“We are highly satisfied with our logo and business website branding for AARA Academy, Thanks to Mr.Rajesh & Team”
Mr.Ravi Prasad, AARA Academy
CEO & Founder
“First my heartful thanks to Rajesh sir & Townbus Digital Agency team. From day 1 of our clinic starts 2013 to till now, we are engaging with them. Our Business Naming & Branding and website creation, Social Media, Inside office wall Designs, Business cards to Bus, theater advertising, Ayurillam Business Naming and Logo design, Gate Signage design- Any designs Any Ideas we are strongly saying Go with Rajesh sir, Director of Townbus. He will take care of your Business ”
Mr.Vikas.V.R, Ayurillam Health Care
MD & CEO
Townbus India Private Limited is an award-winning digital agency based in the City of Chennai-India. Our passion is to deliver high-quality digital experiences to delighted users and deliver the best business results. We helped 2500+ SME clients to achieve their business ambitions through online. We do business analysis & competitor analysis, creative thinking, user-friendly strategic design with first-class innovative delivery.