Logo Design Services

Creating a Distinctive Logo Design

 Analyzing the World’s Top 100 Brands

We wanted to analyze the world’s top 100 brands, defined by their brand value, to explore the most popular uses of colors.

         Here’s what we’ve found.

  • Blue seems to be the winning color, as it shows up in 33% of the top 100 brands. Red comes second by showing up in 29% of the brands, and black or greyscale makes the third most popular choice with 28%. Finally, 13% use yellow or gold.
  • What’s interesting is that 95% of the top 100 brands only use one or two colors. This can be explained as an attempt to maintain consistency by staying simple in their branding.
  • Moreover, the text is not important to many of these brands, as only 41% involved it in their logos.
  • This serves as proof that a strong logo can make a connection with the audience, even with no use of text to supplement it. In fact, 9% of the brands didn’t even feature their company’s name on their logo, going one step further with the simplicity of their logos.

 How Do People Respond to Brand Colors?

  • Every color elicits a different response from humans. Colors can be divided into two main categories: warm and cool. Warm colors tend to be associated with energy, while cool colors are linked with calmness and security.
  • But how do each of the following colors affect us and what does that mean for your brand? Here’s an overview of what differentiates each color and how your brand can pick the right mix of them.


Red evokes a passionate and visceral response. It is a color that increases your heart rate, makes your breath faster, and is generally associated with energy, excitement, and passion. It’s one of the colors that is attention-grabbing, while it can also be provocative and excitable.

Color code: aggressive, energetic, provocative, attention-grabbing, passionate


Purple is a sophisticated yet mysterious color. It tends to be used with higher-end products due to its association with royalty and elegance. Purple’s mysterious element is also linked with spirituality, and it can bring a magical element to your branding.

Color code: royalty, sophistication, nostalgia, mystery, spirituality


Blue is the most popular color choice for the top brands. It is thought to put people at ease, as it reminds them of the sky and the ocean. Blue is also associated with trust, security, and confidence which make a great combination for the brands that want these elements in their message.

Color code: trustworthy, dependable, secure, responsible, confident


Green is a color that is synonymous with calmness, safety, and freshness. Its various shades can create a unique brand identity for your company. Green tends to be associated with health along with feelings of peace and serenity.

Color code: Wealth, health, prestige, serenity, generosity, safety


Yellow is a popular color choice for brands that want to evoke a feeling of positivity in their identity. Its association with the sun on its different shadows brings out hope and optimism. Yellow also stands out among other colors, which makes a yellow brand identity creative and appealing.

Color code: positivity, light, warmth, motivation, creativity, happiness


Orange makes an ideal color choice for brands that want to blend the optimism and the brightness of yellow and the passion and the energy of red. It is a creative and cheerful color that evokes a friendly and adventurous feeling.

Color code: vitality, fun, playful, exuberant, outgoing


Brown represents the earthly simplicity and it is usually preferred to reflect stability and strength. It’s comforting in its simplicity and is preferred by brands that want to be classical and trustworthy, without proceeding to bold moves. Brown is associated with the earth and can also remind people of dirt, so there needs to be careful use of it, especially if it stands out as the main color for a brand.

Color code: earth-like, natural, simplistic, durable, comforting


Black is another popular color option for brands and it tends to be one of the most classic options. It’s both classic and sophisticated and it can make a brand identity stand out. It seems to work perfectly with luxury products, blending the classic and powerful elements. Black is one of the colors that can be combined with others to add a stronger emotion, without losing the classical appeal.

Color code: Prestige, value, timelessness, sophistication, power


White represents simplicity, purity, and also cleanliness. These three make it extremely popular in the healthcare sector, in the cleaning business, but also in the child-related businesses. White can also bring out a feeling of trust by tapping into purity and simplicity.

Color code: pure, noble, clean, soft

Moving Forward

It’s useful to understand the psychology of each color when creating your brand’s identity. Your color choice can build your brand’s aesthetic while also bringing you closer to your target audience. Use the colors that will highlight your brand’s strengths, evoking the right feelings for the right audience.

To get a logo designed for the company is one of the first steps in building your brand image, especially in the initial stage of launching the business. Your company needs a distinctive logo that is instantaneously recognizable and exclusive so that your customers easily identify it. 

A logo is the foundation of all your business branding and it will be across for marketing purposes. We at Townbus Digital Agency-Best logo designing agency in Chennai can help to create an exclusive logo for your business that will reflect your business and distinguish you from your competitors.

Usually, in the logo design, text, symbols, and icon combinations are used. At Townbus Digital Agency-Best logo designing agency in Chennai, we have a team of experts who create a logo with a lot of brainstorming and thorough research. Our logo designers understand the requirements of the clients and provide a wide spectrum of how the logo design will appear. The logo designers keep in mind all the aspects in their minds and create a logo for the clients utilizing the right approach and techniques. 

At Townbus Digital Agency-Best logo designers companies in Chennai, we provide a comprehensive range of exclusive logo design which will get your business a good perspective and impression in the global market. We provide offer our customized logo designing services at a sensible price. Let us design a creative logo for your business to give your business brand recognition and create a great impression among the audience worldwide.

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